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Develop a Selling Strategy

  1. Identify Your Motivation for Selling

  2. Marketability Factors

  3. Determine Key Financial Factors

  4. Work With An Advisor

  5. Establish a Selling Timeline

  6. Develop a Selling Strategy

  7. Contact us to begin the process

Now that you've made the decision to sell, have an understanding of your financial picture, engaged a well-informed REALTOR® and established your timeline you are ready to put together your selling plan:

Develop a focused marketing plan with your Investment property advisor. Identify the various means by which your property will be exposed to the buying public. Work with your agent to identify the key selling features of your income property and make them prominent in all of your marketing materials.

Discuss open houses for both local agents and the general public but consider how these will impact your tenants.

Your REALTOR® will have a comprehensive marketing plan that includes a print plan, an agent-to-agent plan and a internet marketing plan.

Your Tenants

Talk to your tenants and determine how best to allow for showings. Often owners do not tell their tenants that they are selling. This is not recommended. It makes it awkward for everyone involved in the process, especially buyer's agents and potential buyers. Also, if your tenants request notification prior to showings be sure to give it to them. If an agent books an appointment to show your property 24 hours in advance, and then arrives at the property to find the tenant had not been told about the showing it creates confusion and often tenants will refuse to let the property be shown.

Presenting Your Property

Ensure that your property is clean and adequately prepared to be seen by potential purchasers. Fix up the little things (scratched paint, loose moldings, etc.) that can be attended to quickly and easily. Consider other improvements and determine if investing some money into renovations could bring you a higher sale price. Have your agent prepare a feature sheet of your property and make sure it includes a financial analysis of your property. Be sure to include information on the number of units, the income for each and the taxes and utilities for the property. Investor buyers need this information. In fact, to an investor this information may be more important that whether the kitchens are new or the floors have been refinished. Know who the target buyer is for your property and ask yourself what would they want to know.

Your Bottom Line

Determine your initial asking price but know in your mind your bottom line figure and make it clear to your agent. Discuss future price reductions and set a timeline for implementing them, if necessary. It is important that both you and your agent are very clear on your financial requirements. Be aware of the financial implications of the sale. Spend some time discussing your plans with your accountant or financial advisor.

Receiving Offers

Once your listing hits the market, be prepared to accept an offer quickly when it meets your criteria. There may be a hesitancy to wait and see if you receive more or better offers. You will ultimately have to decide what to do but it is not necessarily safe to assume that there will be a better offer in the future. If you have outlined your goals and needs you will be better informed whether to accept or reject any offers.


next: Contact us to begin the process


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Information throughout this site is deemed reliable but not guaranteed for Aliso Viejo, Capistrano Beach, Corona Del Mar, Dana Point, Laguna Beach, Laguna Niguel, Monarch Beach, San Juan Capistrano and Newport Coast properties.  By submitting your contact information on any form on this site,  you are consenting for The OC Coastal Group  to contact you even if your name is on the Federal "Do Not Call List".

The information throughout this site is deemed reliable but not guaranteed and is for the consumer’s personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumer may be interested in purchasing. Any information relating to real estate for sale referenced on this web site comes from the Internet Data Exchange (IDX) program of the SoCalMLS®. This web site may reference real estate listing(s) and / or closed sales held by a brokerage firm other than the broker and/or agent who owns this web site. This site and it's contents are copyrighted and may not be copied, reproduced or distributed without the express written consent of The OC Coastal Group.

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The OC Coastal Group are realtor specialists in Dana Point real estate, Monarch Beach real estate, Laguna Beach real estate, Laguna Niguel real estate, San Juan Capistrano real estate, San Clemente real estate and Aliso Viejo real estate in Coastal Orange County, California & surrounding South Orange County, CA realty including coastal golf course homes, beach properties, gated communities, 1031 exchanges, investment opportunities, income properties, ocean view estates, houses, condos & townhomes.

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